Golf Business and Management: A Global Introduction por Tim Breitbarth,Sebastian Kaiser-Jovy,Geoff Dickson

April 2, 2020

Golf Business and Management: A Global Introduction por Tim Breitbarth,Sebastian Kaiser-Jovy,Geoff Dickson
Titulo del libro : Golf Business and Management: A Global Introduction
Autor : Tim Breitbarth,Sebastian Kaiser-Jovy,Geoff Dickson

Descargue o lea el libro de Golf Business and Management: A Global Introduction de Tim Breitbarth,Sebastian Kaiser-Jovy,Geoff Dickson en formato PDF y EPUB. Aquí puedes descargar cualquier libro en formato PDF o Epub gratis. Use el botón disponible en esta página para descargar o leer libros en línea.

Tim Breitbarth,Sebastian Kaiser-Jovy,Geoff Dickson con Golf Business and Management: A Global Introduction

Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.